But this text isn’t simply to rah-rah about Apple’s marketing prowess. It’s about showing you that you simply, too, can build a advertising vehicle that’s fueled on intelligence, innovation and inventiveness. You, too, can create fanatics out of followers – a cult if you will. Those individuals standing outdoors for hours on end waiting to be the first to get their hands on the iPad 2? They do it as a result of it makes a statement about them as an individual. Apple subconsciously rallies folks round a typical “cause” by using a mixture of social, advertising and psychological techniques.