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For technology and software program companies, releasing information about new features for software or gear is valuable to your audience. Existing clients can keep up-to-date on modifications whereas new customers can get a sense of the tempo of evolution. When carried out appropriately, whitepapers may be a good way of positioning your company as a thought chief inside a selected trade or space of expertise. Whitepapers must be based mostly on ideas, challenges, or issues which are important to your core buyer base. Each step in your product tour page should highlight one essential facet of your product or service that’s simple to digest and understand. If your product is an app for personal financial administration, for instance, don’t try to present every little thing in a single product tour slide or video.