These are a variety of the heavy hitters, but every of these could be an article on their very own. For now, here’s a fast overview of some of the most necessary things to contemplate when assembling your advertising plan. It doesn’t matter if you’re talking about B2B or B2C advertising, those Bs and Cs are all human. We’re emotional creatures, and no matter how rationally or logically we approach a problem, ultimately we’re making an emotional decision.