“but like BTN noted, all companies are releasing actually attention-grabbing products these days and driving discussion.” I agree that Sony releases fascinating products and drives discussion…but like BTN noted, all firms are releasing really attention-grabbing merchandise today and driving discussion. The Z6 II is a superb digital camera for the value but sadly cannot use my lenses on it so not for me. But the worth performance crown is most positively wrested by Nikon on this occasion. Hopefully as soon as semi conductor production ramps up the value of the brand new Sony will reduce appreciably. It is an achievement for people who need that sort of battery life out within the field, and need the tremendous sturdy unibody pro style design with built-in battery grip.