Accordingly, where market-based power imbalances favour firms that generate earnings from the sale of unhealthy food and drinks, it’s likely to negatively affect inhabitants diets and related well being outcomes. The capability of dominant meals corporations to manage the processed meals supply chain (i.e., ‘supply chain control’) is another essential barrier to market entry. For occasion, it was identified that dominant meals firms usually leverage their market power vis-à-vis retailers to have the ability to management distribution channels, including retail shelf area in supermarkets. An instance of a associated buying and selling follow utilized by dominant food corporations is exclusive dealing arrangements, which entails the position of restrictions on how much rival product the retailers/distributors are allowed to promote . In some contexts, dominant corporations also can aim to be given ‘category captaincy’, which refers back to the situation when retailers give meals producers leading category management roles, permitting them to rearrange and management retail shelf space . Dominant food companies, compared with food producers with much less market power, have been additionally described as with the flexibility to negotiate extra advantageous in-store promotional arrangements with retailers .
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