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And rather simply presenting a quote, you can now use headers and “NASCAR” fashion brand bars to quickly current featured testimonials along with a fast name to motion. Similar to case research, customer success tales are an efficient way of constructing trust and credibility with potential prospects. No matter which forms of sources you resolve to offer to your audience, you’ll also need to account for the reality that your library will grow rather shortly over time. Make sure you continually modify and adapt your resource center structure to include things like advanced search, organization by content material or business sort, and above-the-fold featured content material of your newest resources.

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Worried about being able to produce new content on a constant basis? Start with what your group can handle — perhaps just a few blog posts per month. You can even strategically refresh your current blog content material, which is particularly necessary in the tech world the place technical information can rapidly be viewed as dated. Lastly, lowering above the fold ads, or ads that appear in the first display view, is big for both page pace and search engine optimization.

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