Multimedia & Photograph

Designing Online Communication Combine For Machinery Producers

Brand attachment is the emotional connection a customer has with a brand. Brand love is the measurement of that emotional dedication to a particular model from a satisfied customer. Self-brand connection is the degree to which a brand has turn out to be an essential side of 1’s self-identity. Over the years, researchers argue that self-brand connection is an important of all the CBR constructs.

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