We will replace this list of FAQs as more answers turn out to be out there, and you may expect extra articles on how companies can adapt to this change. This isn’t a model new thought, however it’s going to turn into extra essential as open rates turn into a less dependable signal of actual engagement. The additional benefit goes far past providing you with extra engagement data. Because clicks are tougher to return by, and some messages would possibly legitimately be opened but not clicked, it will turn out to be extra necessary to nudge your customers to take an affirmative engagement action. More frequent reengagement campaigns and using different channels like SMS and push are good methods to do this.