Notably, competition insurance policies associated to merger management and the misuse of market power have the potential to create healthier food systems. Dominant food companies are capable of leverage their greater monetary, manufacturing and market energy relative to smaller rivals by making substantial investments in a range of practices that increase consumer demand for their branded products. It is necessary to note that using this market technique also raises barriers to market entry, and as such, links with strategies discussed within the subsequent section (refer to three.2. Raise obstacles to market entry by new competitors).
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